Cookies help us to understand how you use our website so that we can provide you with the best experience when you are on our site. To find out more, read our privacy policy and cookie policy.
Please review and manage the Cookie settings below. You can change these settings any time by clicking the "Cookie settings" link in the footer of the page
IE10 and below are not supported.
Contact us for any help on browser support
Consultation has concluded
Everyone is a custodian of the IAP2 brand
Recommendation 1
International role is to protect the brand with appreciation and allowance for regional nuances. Regions are the shared custodians and support the integrity of the brand
Recommendation 2
International will work with regions to evolvethe IAP2 narrative and brand. This will include:
Recommendation 3
Coordinate international and regional efforts to ensure an organized and seamless brand experience (timing, content, brand, website etc)
In my experience a brand is defined and built by how people perceive the organization. Is that how brand is being defined in this case? If not, what is the brand definition and how was it arrived at? BTW, this graphic is awesome!
Disappointed there is nothing here about the financial responsibilities of using the brand
You've got like it and love it around a different way here. My vote here is for like it