Strategic Direction 5 - Brand

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Consultation has concluded

IAP2 logo

Everyone is a custodian of the IAP2 brand

Recommendation 1

International role is to protect the brand with appreciation and allowance for regional nuances. Regions are the shared custodians and support the integrity of the brand

Recommendation 2

International will work with regions to evolvethe IAP2 narrative and brand. This will include:

  • Developing the ‘why’ behind IAP2 (not just the logo, colours, etc.)
  • Considering the branding work and process conducted in AUS, CAN, and US regions
  • Conduct a brand analysis in the international P2 space

Recommendation 3

Coordinate international and regional efforts to ensure an organized and seamless brand experience (timing, content, brand, website etc)

Everyone is a custodian of the IAP2 brand

Recommendation 1

International role is to protect the brand with appreciation and allowance for regional nuances. Regions are the shared custodians and support the integrity of the brand

Recommendation 2

International will work with regions to evolvethe IAP2 narrative and brand. This will include:

  • Developing the ‘why’ behind IAP2 (not just the logo, colours, etc.)
  • Considering the branding work and process conducted in AUS, CAN, and US regions
  • Conduct a brand analysis in the international P2 space

Recommendation 3

Coordinate international and regional efforts to ensure an organized and seamless brand experience (timing, content, brand, website etc)

Guest Book

This is a space for participants to add ideas about opportunities created by this Strategic Direction.
CLOSED: This discussion has concluded.

In my experience a brand is defined and built by how people perceive the organization. Is that how brand is being defined in this case? If not, what is the brand definition and how was it arrived at? BTW, this graphic is awesome!

staceeadams about 2 years ago

Disappointed there is nothing here about the financial responsibilities of using the brand

RichardDelaney about 2 years ago

You've got like it and love it around a different way here. My vote here is for like it

Chris Mene about 2 years ago